About Istanbul Machine
Istanbul Machine is a globally active manufacturing company specializing in machining, molding, and coating. Built on the experience of three family-run businesses, it offers a full range of services from prototyping to delivery. With a dedicated and responsive team, Istanbul Machine supports its partners throughout the entire production process and supplies high-quality components to international markets.
The Challenge
Expanding into international markets posed several challenges for Istanbul Machine. Although they had a solid manufacturing foundation, their existing online presence was not fully equipped to support effective global outreach. Language barriers, cultural differences, and varied customer expectations made it hard to deliver a seamless and fast online experience worldwide.
Additionally; meeting the speed demands of global markets like quick response times and smooth order processing was essential. Overcoming these digital and operational hurdles was crucial to expanding their international sales and brand recognition.
The Results
High Visibility Across Key Search Terms
The company’s website ranks #1 for multiple industry-specific search terms, reflecting the strength of its online presence in global search results.
Istanbul Machine has been working with Globaliser for over 10 years. Thanks to this sustained partnership, the company not only ranks at the top of search results for keywords, but also achieved the following milestones:
- Successfully expanded their exports to almost all continents, including America, Latin America, Africa, Europe, Asia, the UK and Russia.
- Regional latency was significantly reduced, resulting in a faster and more consistent user experience across continents.
- A solid, SEO-friendly foundation boosted online visibility; supporting export-driven growth and international presence.
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